WHO’S BEHIND PINK SKIES?

Erin Falter has entrepreneurism in her blood and comes from a family of female founders. She loves building, learning, and variety, working on many different projects at once. In addition to Pink Skies, she is working with her sister on something new and will share more soon. She’s also meeting with new operators on a weekly basis through Mentorpass.

Erin has over 10 years of experience in digital marketing, starting out in the advertising industry, she worked at Razorfish (Mercedes-Benz USA, smartcar) and VaynerMedia (General Electric, WeWork, Comcast). She left to build a bootstrapped athletic apparel company in New York where she launched the women’s line and found her love for consumer brands. After working with a variety of DTC brands, she crossed over to the tech side to explore her love of data at Tydo, as employee five.

Want to work together?

Book time with me on Mentorpass

THIS IS HOW WE SHOW UP TO WORK

  • Our business is growth.

  • Every day we do our very best.

  • We’re optimists, seeing challenges as opportunities to receive a gift.

  • Nothing is either good or bad but thinking makes it so — Our minds make up our reality.

  • We’re not afraid to hold opposite ends of the spectrum in the same palm: data + gut feel, creative + performance, heart + mind.

  • Speed and iteration > perfection.

  • There is no time for drama. We show up to difficult conversations with ownership and good intentions.

  • Learning really fricken inspires us!

  • We work on businesses and with people that we care about so that we feel good keeping their purpose + mission at the heart of our everyday work.

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